Notes

PPV increasingly attractive with budget cuts. Cost per use predicted to decrease, better accountability, etc. #nasig.

Attending session on PPV. Should be relevant given my SSP talk on "iPub" last week. #nasig #ssp09 #brave

OK- so very broad range of ROI 15:1 to 1:1. #nasig

Wow! 5:1 ROI. #nasig

Seems to me that libraries too easily give away money they save/bring in. Just always seems to get reallocated. Pernicious, I think. #nasig