The F-Word
Will implementing a good information architecture destroy your Alexa rating? Mike Davidson has done a brief analysis of MySpace which basically shows that “Page Views” could be the new “Line Count” in stupid metrics. I’ve often wondered if part of the attraction of MySpace is the air of “authenticity” conveyed by the hideously amateurish interface(s)? And now I can wonder how many marketers will take Davidson’s observations and perversely conclude that the more unnecessary page views they can get people to go through, the better....