SoftOps is the idea that we’re going to build operational practices focused on making developers lives better. We’re not going to tell them what to do, we’re going to ask them what they want to do, operationally, and then make it as easy as we possibly can for them.

Gone will be the days of “download this tool, read this 48 page man page and tell your PM you’re missing your sprint deadlines” and in addition to that, gone are the days of “just give it to me and I’ll do it for you”.